9 Easy SEO Boosts for Your Etsy Shop
Are you struggling to get more traffic to your Etsy shop?
Did you know that you can boost your shop's SEO rankings with a few easy steps??
SEO is absolutely critical to getting traffic, which leads to sales, on Etsy, and these 9 easy boosts can help you make the most out of your Etsy traffic.
You can listen to the episode here, or keep reading below!
We shared previously WHY you need SEO for your Etsy shop. If you haven’t listened to that episode yet, it’s helpful to understand before you get into the SEO tips and boosts we’re sharing here.
9 Easy SEO Boosts
#1 Free shipping over $35 in the US
If you have the ability to offer free shipping on your higher cost products, you absolutely should. This isn't going to be feasible for every seller, but Etsy has stated that sellers who opt into this "free shipping over $35" guarantee will be ranked higher in customer searchers.
#2 Use all 13 keywords
I have often seen sellers who have listings that don't have their keywords completely filled out. You might feel like you don’t have enough ideas, but make sure to use up all of the real estate Etsy gives you and that includes every single one of the 13 tags.
#3 Use long tail keywords
A long tail keyword is a multi word keyword that might have less traffic but it also has less competition so it’s easier to get in front of customers for this keyword.
Let me give you an example.
“Jewelry” is a keyword, but it’s a single word with millions of search results, so this is high competition, high traffic.
“Wire wrapped copper jewelry” is much more specific and is a great example of a long tail keyword. It’s going to have less competition but be much more specific to a target customer who likes wire jewelry.
(btw - you can get our free SEO guide here)
#4 Have ALL your shop sections filled out
Etsy says in their handbook, that they prioritize shops in the search results who have these policies completely filled out but this is so often overlooked by Etsy sellers. So, this is your roll call. Take 30 minutes today with a cup of coffee and get those shop policies filled out.
- Return policy
- About section
- Payment options, etc.
#5 Provide great customer service that results in great reviews
Shops with good reviews will be shown more often in search results.
Well, when shoppers review your products with good reviews, it tells Etsy, “hey, people bought this product and really liked it, so more people are also likely to buy it and really like it.”
The main point here: have great customer service, which will help you get better reviews, and as a result, help your SEO.
#6 Use SEO friendly shop sections
Make your shop sections SEO friendly. Use keywords as your shop section titles like “aviator sunglasses.” That would be a very SEO friendly title, compared to if you named the shop section after an artsy collection of sunglasses like “The Portugal Sunset Collection.”
#7 Fill out all relevant attributes
Not every attribute Etsy offers you when you're creating product listings is going to be relevant to you 100% of the time, but fill out as many as you can like primary color, theme, size, style, etc. This helps the search algorithm show your products to the right customers as they begin filtering their searches by things like color or style.
#8 Add your shop location
Another way that customers can filter their search is by location, and if you have your shop’s location turned on, this helps with customers searching for products only in their own country.
Also, when you have your Etsy's shop’s location turned on and someone stumbles upon one of your products who’s local, it’s kind of cool it will say “this product is handmade by a local business in Florida” or wherever you are.
#9 Make sure to include common synonyms in your keywords
Maybe you call your product a scarf,"but someone else might search for it using the word cowl.
In our case, sticker and decal are keyword synonyms. So be sure to consider that someone else might use a slightly different word to refer to your product and be sure to have those in your keywords.
Having strong SEO is one of the ways that Katie and I have grown our shop’s sales to 6 figures and we are ranked in the top 0.01% of etsy shops globally, and we’ve turned our SEO strategy into a step-by-step guide you can follow and it’s part of our course, Dream, Create, Sell.
If you'd like to learn more about our strategy, sign up for our free masterclass on how to grow your handmade business using Etsy!