How to Know if a Product will Sell on Etsy - 4 Awesome, Secret Indicators!
Hey new or soon-to-be Etsy sellers!
If I told you that you could easily see if the products you want to develop are already selling well on Etsy, would that be exciting to you?
Well if you want to know how to do product research and check what's already doing well on Etsy, before you ever get started...
...you can save a TON of time & $$
or Listen Here:
Let's talk about...new product development!
What is your idea?
Who is it for?
You need to know who your product is for. Who is buying this item?
If you’re selling to everyone, you’re selling to no one.
Is the person who it’s for a mom, shopping for herself? Is it a woman shopping for gifts for her friend’s birthday? Is it a guy shopping for Christmas gifts for his brothers? Who is this product for?
What is it for?
Also, get clear on its purpose.
Is it a gift? Is it something that will be used every day? Is it an inexpensive purchase like a trendy T shirt or an expensive item like a leather duffel bag? Or leather journal? What will your customer use the product for?
The reason you need to answer these questions is because a lot of makers and business owners want to sell something just because they love it themselves. Unfortunately, “because I like it” or “because it’s cute” is not going to get you sales. If it simply brings you joy to create it, then just create it. You don’t have to sell everything you make.
Is it a good fit for Etsy?
Here are 4 really awesome indicators about whether a product will sell well on Etsy.
Disclaimer: this isn’t a perfect system. Some things sell well that surprise everyone, and some things you think will do well, just don’t.
With that being said... here are 4 indicators to help you make the most informed decision possible about new product development.
First, search for the item you want to sell on Etsy such as "homeschool planner pages."
Indicator #1 Search results - how many products are listed that match this keyword
If there are only 200 results for the product, it means that not many other people are listing this kind of product and there most likely aren't many sales for it.
On the other hand, if there are 100,000 results, it's a great sign that Etsy is the place to sell this product!
Indicator #2 Sort results by “most recent” - you’ll see the products that have sold most recently and/or are new to etsy.
Do the sellers who have the most recently sold products have a high number of reviews and sales? If so, this is a great indicator for product success.
Indicator #3 Carts - Look at the most similar competitor products you can find to the product you’re thinking of selling.
If you see products that say like “in 6 people’s carts” or “in 20+ people’s carts,” this is a good sign of customer demand and a good sign your product will work on Etsy.
Indicator #4 Finally - SEO. Finding monthly keyword search volume (how many times are shoppers searching per month for your product?)
Using a keyword research tool, you can see whether or not there are a high number of monthly searches by people shopping on Etsy for the kind of product you’re looking at. So, ideally you would want to see 200+, 500+ 1000+ monthly searches for this kind of item.
And one more thing...
We want you to have the best possible outcomes in your creative business, so I think it’s important to say that you do not need to try to sell something if it’s not going to pay off for you in your time and your money.
If you can’t make it profitable, you do not need to sell it. Now, as we’ve said a thousand times here, if you love the making the thing, make the thing. But it just might not be the right product for your business and that’s totally okay.
Learn to give yourself the grace of separating those two things. Just because you don’t put something in your shop and make a bunch of sales off it doesn’t mean it can’t have value or it isn’t amazing. It just might not be right for your biz.
The products that are right for your business are going to be validated by the steps I talked about in this episode, and they’re going to be validated by being a good use of your time and your money.
I’d love to know if you have questions about this, so hit us up on instagram at @shopstudiosisters
Ready for the next step?
Learn How Etsy can help you make passive income (even on your days off, while you travel, or during family time).